辦公樓中會隨著行人移動的巨型牆面螢幕

A historic space is honored with immersive, high-tech lobby walls

以沈浸式、高科技的大廳牆面來讚頌這個具有歷史意義的空間

The concept of ‘curb appeal’ has always worked differently for commercial office buildings than for retail stores. With office workers increasingly looking at their spaces as potential sites for chance encounters and creativity, and building managers are thus trying to convey this image to potential tenants. With 1,700 square feet of extravagant imagery, ESI Design‘s work with the lobby of Terrell Place in Washington D.C. creates a dazzling display for visitors and daily employees alike.

門面的第一印象這個概念用在商業辦公大樓，總會和零售店面有不同的定義。在越來越多辦公室的上班族，把上班空間看成是得到機遇和創新的可能場所，物業的管理者因而希望傳達這個印象給潛在的承租人。在佔地達1700平方英尺（約47坪）鋪張的意象，ESI設計公司以華盛頓特區內的Terrel Place大樓做為發揮創意的場域，為來訪者和員工創造出絢爛的視覺展示。

This building is iconic in the U.S. capital as the expanded former site of the Hecht’s department store. In the 1950’s, Mary Church Terrell, a founding member of the NAACP, led a protest against the segregation of Hecht’s lunch counter. At the time, she was 86 years old. The building was named after her when it was combined with several others and converted to a mixed-use project.
這棟是美國首府標誌性的建築物，它是由以前的Hecht百貨所擴充改建的。在1950年時，NAACP創辦人之一的Mary Church Terrell帶領群眾抗議Hecht餐廳結帳櫃檯的種族隔離作為。她在那時已高齡86歲，這棟建築物在合併其他部分並變更為複合用途後，以她為建築物的名稱。

Working with Beacon Capital, ESI set out to make an installation that “breaks the rigid structure of office-life and introduces shared places that encourage impromptu meetings and meditative moments,” said Senior Designer Michael Schneider. They decided that tenants would feel a sense of ownership over the space if the installation reacted to them.
『在與Beacon Capital物業公司合作之下，ESI設計公司開始以“打破僵化的辦公室生活的結構”和“鼓勵將規劃的空間分享出來”作為即興的臨時會議或片刻的沉思之用。』資深設計師Michael Scheider說。他們認為如果現場的裝置隨著承租戶的行動而有所反應的話，給人一種擁有該空間的感覺。

The final installation, which opened on June 30 and is visible through the former department store’s enormous street-level windows, features floor-to-ceiling LED displays, with the largest measuring 80 ft (24 m) wide and 13 ft (4 m) high. The displays, with their glow softened by diffusion screens, have three “content modes”: one that shows changing seasons, another with shifting fields of color, and another showing photos of the U.S. Capital. It uses 14 thermal imaging cameras to track when occupants are standing still, walking and passing through thresholds. The density of people and the overall pattern of their movement also influences the displays.
最終的裝置在6月30日開放，並且可以從街上，透過落地窗看到內部的展示效果，凸顯出從地板到天花板的LED投影畫面，擁有最寬24米和最高4米的尺寸。該投影畫面擁有既鮮豔奪目又柔和的擴散畫面，共有三種內容模組：一是表現四季的幻化，另一個是色塊的變化，還有一個是呈現許多美國首府的照片。它採用了14台熱感應呈像攝影機的圖像，追踪站立、行走中或經過穿堂的人，人群的密度和他們的動作所形成整體圖案同樣會影響投影的結果。

There is also an ambient sound installation in the main corridor that incorporates city and nature sounds as well as some of what Terrell said to be her favorite music, such as “Elijah” by Felix Mendelssohn and “Deep River – 24 Negro Melodies” by Samuel Coleridge Taylor. For the complex’s space on the city’s ‘Civil War to Civil Rights’ heritage trail, ESI also added a prominent marker, photos, and information screens to Terrell’s memorial.
還有在主通道上的裝置所致製造的環場音效，將城市的聲音、大自然的聲音和例如：Elijah和Deep River黑人旋律等據說是該大廈最喜歡的音樂合編而成，獻給整個建築群的空間並紀念為市民人權而奮鬥的市民戰爭，ESI也增加了一些紀念的圖像在內容中。